About us

Conscious Frog is an independent natural skincare and wellness brand focussed on sustainability.

My journey began when searching for a soap for my dry and sensitive skin. In the past, baby products had been a part of my skincare regime due to their gentle nature. However, after the pandemic they no longer served me and I wanted ‘clean’ products which were natural – without synthetic or chemical ingredients. Products that worked with my skin rather than against it, providing the deep nourishment it needed. 

My passion for ‘clean’ cosmetic products grew along with a long-time ambition to build a business from the ground up. Combining the two was a natural step. 

Since the pandemic, news channels have highlighted a need for ‘clean’ cosmetic products and more people were making the switch. In addition, the effects of certain chemicals and synthetic ingredients were worrying. For example, certain chemicals in personal care products may act as endocrine disruptors, interfering with hormones and potentially hindering the chances of conception. After talking to clinicians and meeting people with skin conditions like eczema, I had a quiet sense of confidence that my products would meet a growing need. 

And so, Conscious Frog came to life! A brand that’s built to cater for anyone looking for naturally nourishing skin products with sustainability in mind. Sustainable self-care, made simple! As well as natural ingredients, Conscious Frog wanted to go a step further with the range of carefully curated products. Because each product uses eco-conscious packaging, they are kind to both people and the planet. 

The name represents both transformation and renewal (like the life of a frog!) which ties it beautifully to skincare. 

As a small independent business, the focus is on the symbiotic relationship between self-care and wellness. How you feel on the outside is equally important to how you feel on the inside. New products due to launch early in 2026 will help you to achieve this balance. 

I hope you enjoy the products as much as my friends and family do.

Love, cf

Note: All skincare products have been safety-assessed by qualified cosmetic assessors in the UK and comply with both UK & EU Cosmetic Regulations.